Out There seeks marketing coordinator for kids' podcast

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Out There is launching a new podcast series for children, and we’re looking for an enthusiastic person to join our team on a freelance basis to help us reach our target audience.

About the podcast

Geared toward children ages 4-9, the show will feature fictional stories interwoven with original music. (Think Prokoviev’s Peter and the Wolf, but set in the modern-day US). The characters are a community of wild animals and plants (the trees can talk too!) who live in a meadow and must find ways of solving problems so they can live in community, despite their differences.

The stories are meant to engage young people with big questions that matter in their lives, exploring themes of environmental and social justice. 

The production team consists of award-winning podcast producer Willow Belden; internationally acclaimed composer Nadav Amir-Himmel; writer and University of Wyoming professor of natural sciences and humanities Jeff Lockwood; and three story consultants from QTBIPOC communities.

The program will be released under the umbrella of Out There, an award-winning podcast that explores big questions through intimate stories outdoors.

About you

We are looking for a marketing coordinator who can help our new show make a big splash. 

Our goal is to build up a robust audience of children, educators, and parents/caregivers from diverse backgrounds. We are working hard to ensure that each child sees themselves reflected in our stories — no matter their gender identity, skin color, or anything else about them — and it is important for us to reach kids from QTBIPOC communities and other populations that are often sidelined in mainstream media.

As such, our ideal candidate will have:

  • strong connections with educators/parents/caregivers of children ages 4-9

  • strong connections in QTBIPOC communities 

    • Bonus points if you have connections with outdoor kids’ groups/nonprofits, homeschool societies/online learning communities, BIPOC online learning communities, Teach for America, etc.

  • viable ideas for building a robust audience for a new children’s podcast

  • 1-2 years experience in marketing or other relevant field

    • Bonus points if you have experience marketing children’s products/services/media

  • excellent communication and organizational skills

  • a proactive, enthusiastic personality

  • a passion for environmental and social justice

The Out There team is here to guide and support you in this project, so it’s ok if you’re not already a pro in podcast-specific marketing. Your connections are more important than your audio knowledge.

Responsibilities

  • Work with our existing team, including Out There’s audience growth director, to create a marketing plan for the new children’s series

  • Execute marketing initiatives outlined in said plan

    • Marketing initiatives could include:

      • Cross-promotions on other podcasts

      • Applying to be featured on podcast discovery platforms

      • PR

      • Social media marketing

      • Listener referral programs

      • SEO

      • Anything else you’re excited to try — we’re all ears!

This is a new show and a new role, so you’ll have a lot of latitude to make the job your own. We want you to be creative, and we will support you in every way we can!

Requirements for the role

  • Must be based in the United States.

Compensation

  • This is a freelance contract position.

  • We can offer a flat fee of $2,000.

    • We recognize that this amount is modest. We are an independent production on a shoestring budget, and we are doing the best we can with very limited funding. At this point, the project is essentially a labor of love for everyone involved. We sincerely hope to be able to pay everyone competitive wages in future seasons of the show. And a successful marketing campaign is the key to there being future seasons!  For now, we’d love to strategize with you about doing the most we can with the available budget.

  • Beyond financial compensation, you will join a fun, collaborative, supportive team with a keen interest in seeing you grow and succeed in this role. And you’ll get to help shape the future of an exciting new program!

Timeline

  • Tentative launch date: September 2022

  • The season will include six episodes plus a trailer, likely released weekly.

  • We’d love to have you start ASAP and work with us through the end of this first season (probably late October/early November). Obviously this is a very part-time gig, and we are happy to work with your schedule.

  • Assuming the show gains traction and we are able to fund future seasons, we would love to continue working with you down the road (and pay you more)!

To apply

Please send a resume and cover letter highlighting relevant experience and a few creative, compelling ideas for marketing our program to willow [at] outtherepodcast.com by June 5, 2022. Please put “Marketing Coordinator” in the subject line.

If you’d like to listen to a rough mix of one of our stories before applying, please email willow [at] outtherepodcast.com.